Our methodology
We Probe...
...into existing business models to find new and innovative routes for sustainable growth. We constantly push the boundaries of what is possible by challenging mainstream ideas and inquiring into their validity.
We model...
...new ways of doing business through designing out waste and making the most of resources, which leads to cost efficiencies and discovering untapped revenue opportunities.
We prove...
...that businesses can succeed while striving to make the best use of their resources and reducing their material impact. This is what makes a circular economy possible and helps build a brighter future for everyone.
Our team
We're an inquisitive bunch from all around the world, bringing a diverse set of skills and ideas to the table. We share a passion for helping London's smaller businesses and entrepreneurs, and come to work every day determined to transform London into a thriving circular city - an example for other cities around the world. By supporting these unsung heroes with our technical know-how, creativity and business savvy, we believe we can achieve LWARB's mission to advance London's transition to a low carbon, circular economy city.
Hilda Alinda
Project Coordinator
Hilda is our 'hidden' treasure, working thoroughly to help us remain punctual to our reporting commitments. Organised, disciplined and devoted to our cause. She also speaks basic Korean!
Ryan Clark
Business Engagement
Ryan is our gateway! He is engaging with exciting new businesses and stakeholders and helps them navigate through our various services. He is also supporting the team in organising inspiring events and networking opportunities for our business portfolio.
Natalia Agathou
Business Advice Manager
Natalia is our esteemed leader and set-up the Advance London Advisory programme from day one. Always in search of tangible solutions for businesses, she dreams big, plans strategically and pro-actively brings everyone along for the ride. Natalia is the business advisor’s advisor, with extensive experience across finance, strategy, sustainability and developing innovative business models. Having worked in developed and developing countries, she has a sound knowledge across a diverse range of sectors from banking to retail to municipality waste systems and many more. Some of her international clients have included Philips, IBM, the World Bank and the Dutch Ministry of Foreign Affairs.
Jean Billant
Senior Business Advisor
Jean's appetite for digging into food systems and nifty cooking skills won him the mantel of maitre d' on all food related matters at Advance London. Prior to this, he advised businesses and manufacturers on how to design market-ready solutions around waste to energy, decentralised energy production and bio-based materials. His sound technical knowledge and financial acumen give him a unique talent for developing innovative and low carbon business solutions in the food and drink industry.
Lamia Sbiti
Senior Business Advisor
Lamia is our textiles connoisseur, and comes laden with technical knowledge to help you realise the opportunities for setting-up circular business models. A self-confessed Murral whizz, she really enjoys using her strategic thinking, creative spirit and sustainability know-how to drive and mobilise business change. Lamia designs and facilitates a number of inspiring workshops and events, including Circular Business Masterclasses, Meet the Borough brokerage events and gets energy from connecting circular innovators to corporate or public partners.
Sarah Beaton
Project Manager
Sarah is a fan of spreadsheets and getting things done. As project manager she's responsible for making sure we're on track and delivering our vision. She's worked in a variety of operational and project coordination roles and is pleased to apply her planning prowess and deft organisational skills to a project that harnesses innovation to create a positive impact.
Our partners
Changing the whole system requires a great deal of determination and even more co-operation, and we couldn't do it without the support, insights and strategic collaborations with our valued partners.
Advance London has a dedicated advisory group who volunteer their skills and expertise to highlight unique opportunities for small and medium sized businesses to develop profitable and innovative resource efficient business models.
