Our methodology
We Probe...
...into existing business models to find new and innovative routes for sustainable growth. We constantly push the boundaries of what is possible by challenging mainstream ideas and inquiring into their validity.
We model...
...new ways of doing business through designing out waste and making the most of resources, which leads to cost efficiencies and discovering untapped revenue opportunities.
We prove...
...that businesses can succeed while striving to make the best use of their resources and reducing their material impact. This is what makes a circular economy possible and helps build a brighter future for everyone.
Our team
We're an inquisitive bunch from all around the world, bringing a diverse set of skills and ideas to the table. We share a passion for helping London's smaller businesses and entrepreneurs, and come to work every day determined to transform London into a thriving circular city - an example for other cities around the world. By supporting these unsung heroes with our technical know-how, creativity and business savvy, we believe we can achieve LWARB's mission to advance London's transition to a low carbon, circular economy city.
Natalia Agathou
Business Advice Manager
Natalia is our esteemed leader and set-up the Advance London Advisory programme from day one. Always in search of tangible solutions for businesses, she dreams big, plans strategically and pro-actively brings everyone along for the ride. Natalia is the business advisor’s advisor, with extensive experience across finance, strategy, sustainability and developing innovative business models. Having worked in developed and developing countries, she has a sound knowledge across a diverse range of sectors from banking to retail to municipality waste systems and many more. Some of her international clients have included Philips, IBM, the World Bank and the Dutch Ministry of Foreign Affairs.
Jean Billant
Senior Business Advisor
Jean's appetite for digging into food systems and nifty cooking skills won him the mantel of maitre d' on all food related matters at Advance London. Prior to this, he advised businesses and manufacturers on how to design market-ready solutions around waste to energy, decentralised energy production and bio-based materials. His sound technical knowledge and financial acumen give him a unique talent for developing innovative and low carbon business solutions in the food and drink industry.
Anna Szeler
Business Advisor
Anna is our plastics and packaging connoisseur, and comes laden with technical knowledge to help you realise the opportunities and drawbacks of the plastic materials you use and your packaging methodology. A self-confessed Excel whizz, she really enjoys using her environmental modelling and life cycle assessment know-how to build calculation tools to measure your company's environmental impact. Originally from Denmark, Anna has a master’s degree in design engineering from the Technical University of Denmark that specialised in sustainable product and service development.
Sarah Beaton
Project Manager
Sarah is a fan of spreadsheets and getting things done. As project manager she's responsible for making sure we're on track and delivering our vision. She's worked in a variety of operational and project coordination roles and is pleased to apply her planning prowess and deft organisational skills to a project that harnesses innovation to create a positive impact.
Jane Mossman
Business Engagement Officer
Jane is our fashion and textiles guru, having spent 15 years working with costumiers, boutique brands, high street retailers and suppliers throughout the value chain. A typical Antipodean, she loves travelling and has visited factories in the UK, the Far East, Central and Eastern Europe across a variety of manufacturers, textiles mills and finishers. Jane is particularly interested in the weird and wonderful textiles innovations coming from biomaterials science and finding creative ways to generate revenue without making more stuff.
Emma McKenna
Business Advisor
Emma is really nifty at designing and building new projects and linking people together, so it makes complete sense that she leads on our work in the built environment. She's passionate about transforming cities into circular ecosystems and before joining Advance London, her team won the World Smart City 2015 award in the Future Peterborough programme, where Emma used her powers of construction to manage the development and launch of Peterborough’s B2B resource sharing platform.
Our partners
Changing the whole system requires a great deal of determination and even more co-operation, and we couldn't do it without the support, insights and strategic collaborations with our valued partners.
Advance London has a dedicated advisory group who volunteer their skills and expertise to highlight unique opportunities for small and medium sized businesses to develop profitable and innovative resource efficient business models.
